Back to News

eROeI–energy accounting 101

September 26, 2017 by Denis Pombriant

In business there’s a concept called return on investment (ROI), and it’s pretty simple. When ROI is a positive number you can make a profit, when it’s negative, you lose money. If you invest $10, say in marketing, to sell a $1,000 product, your ROI on the marketing program is...
Read More