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Richard Branson’s Learning Curve Part 3

November 03, 2017 by Denis Pombriant

Accounting for the return on invested energy is the key to understanding the prerequisites of climate change solutions. [caption id="attachment_451" align="alignright" width="545"] Photosynthesis and some types of phytoplankton[/caption] Removing carbon from the atmosphere and safely storing it away for millions of years is fundamentally a chemistry problem. Capturing carbon dioxide...
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eROeI–energy accounting 101

September 26, 2017 by Denis Pombriant

In business there’s a concept called return on investment (ROI), and it’s pretty simple. When ROI is a positive number you can make a profit, when it’s negative, you lose money. If you invest $10, say in marketing, to sell a $1,000 product, your ROI on the marketing program is...
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